Why we started
MeridianReview was founded in 2026 after a stubbornly simple observation: almost every UK casino comparison page ranks brands in an order that correlates suspiciously well with how much each brand pays. The reviews read well. The scores are precise to one decimal place. And almost none of them contain a single piece of evidence a reader could check.
We took the opposite approach. Fewer brands, covered properly. Every licence number printed in full and linked back to the Gambling Commission public register, so you can confirm in twenty seconds that we have not invented it. Every withdrawal timed by us, on a real account, with our own money. Every review dated, so you know how stale it is.
What "independent" means here
It does not mean we have no commercial interest — we plainly do, and pretending otherwise would be the first dishonest thing on this website. It means the commercial interest is walled off from the editorial one, and that the wall is described publicly rather than merely asserted.
Commercial terms are agreed by one person. Reviews are researched, written and scored by others, who do not see those terms and are not told which brand pays more. No brand has ever been offered, and will never be offered, a higher score, a better ranking position or a softer conclusion in exchange for money. If a brand asked, we would decline and print the request in the review. The full arrangement is on the Disclosure page, in plain English.
Who we are
A team of four: two writers, one researcher who does the register checks and the document logging, and one editor who checks every score against the evidence log before anything is published. Between us we have covered UK consumer finance, regulated markets and gambling policy since the 2005 Gambling Act reforms bedded in.
We are not, and have never been, owned by or invested in a gambling operator, an affiliate network or a supplier to either. We do not accept payment for links, we do not publish sponsored articles or syndicated content, and we do not host user-generated content of any kind — every word on this website was written by us.
How we handle being wrong
Occasionally we will be. Licence details change, withdrawal queues speed up and slow down, and terms are rewritten without notice. When a reader tells us something is out of date we check it against the primary source and answer within two working days. Where a correction is material, we print an amendment note on the page rather than editing quietly and hoping nobody noticed.
If you have found something wrong, the fastest route is editorial@meridianreview.co.uk or the contact form.
What we are not
MeridianReview is a publisher. We do not accept wagers, hold customer funds, process payments or operate any gambling service, and we are not licensed to. Every brand featured here is operated under a licence issued by the UK Gambling Commission to the licence holder named on the review page — your account, your money and your personal data sit with that licence holder, not with us.